About Geldwijs
We are a Rotterdam-based financial education company on a mission to make practical money skills accessible to everyone — with plain language, honest guidance, and zero pressure to buy financial products.
Our Story
Geldwijs was founded in Rotterdam after our founding instructors noticed how many smart, hardworking people struggled with budgeting simply because no one had ever explained money in a way that made sense to them.
What started as weekend workshops in a community centre has grown into a full education programme — online courses, live webinars, and personal coaching — that has supported more than 12,000 students across the Netherlands.
From the beginning, we made one rule non-negotiable: we never sell or earn commissions on financial products. Every course, workshop, and coaching plan is built purely around what is useful for you.
What We Stand For
Plain Language
No jargon, no acronyms without explanation. Financial education only works if you actually understand it.
Full Independence
We are not affiliated with banks, insurers, or investment firms. Our guidance is unbiased by design.
Practical First
Every lesson ends with an action you can take today — from setting up a budget to opening a savings buffer.
Small & Personal
Small workshop groups and one-on-one coaching mean your questions always get answered.
Privacy & Trust
Your financial details stay confidential. All coaching is handled in line with GDPR regulations.
Lifelong Learning
Money management changes with life stages — from your first job to retirement. We teach for the long term.
Meet Our Instructors
Our team combines certified financial coaches with former teachers, so lessons are both accurate and genuinely engaging.
Anja de Vries
Founder & Lead Financial CoachAnja has over 15 years of experience in financial coaching and designed the Budgeting Basics and retirement planning courses.
Thomas Bakker
Investment Workshop InstructorThomas translates the world of index funds and risk management into clear, beginner-friendly workshops.
Nadia Haddad
Small Business Finance SpecialistNadia helps freelancers and small business owners separate personal and business finances with confidence.
Our Journey
Geldwijs begins as a series of Saturday budgeting workshops in a Rotterdam community centre.
We launch our first self-paced online course so students anywhere in the Netherlands can learn on their own schedule.
Employers start partnering with us to offer financial wellbeing workshops as part of their staff benefits.
We now offer courses, webinars, coaching, and the free Money Check — all with the same independent, plain-language approach.
Book Your Free Money Check
Curious how we can help? Start with a free 30-minute call — no obligations, no sales pitch.